Levi's® has never stood still. For more than 170 years, the brand has continuously evolved to meet the needs of new generations while remaining true to the authenticity, quality and cultural relevance that have defined it from the beginning. In conversation with NRF President and CEO Matthew Shay, Michelle Gass will discuss how iconic brands navigate change, respond to shifting consumer expectations and build for long-term success. From innovation and technology to culture, retail and leadership, the discussion will explore how companies can embrace the future while preserving the essence of what makes them iconic.