For more than 60 years, Lands’ End has earned a place in customers’ lives by making dependable, thoughtfully designed products for real people, real plans and real weather. That history isn’t something to move away from. It’s what CEO Charlie Cole calls the brand’s “cheat code”: generations of trust, product authority and customer relationships that few brands can replicate.   

Join Charlie for a fireside chat about using that advantage to build the next chapter of one of America’s most enduring brands. How do you welcome a new generation while continuing to serve the customers who made the brand what it is? Where can technology meaningfully improve the customer experience—and where must product truth and human connection continue to lead? How do leaders create change that employees and customers can understand, believe in and help carry forward?   

From modern marketing and brand storytelling to technology, personalization and customer experience, hear how Lands’ End is bringing fresh energy and relevance to the strengths it has built over generations, turning an iconic legacy into a foundation for what comes next.