How do you build a marketing engine for a brand moving from passionate early adopter to the mass market? Join Jenny Lewis, VP, Head of Marketing & eCommerce at Rivian, for a fireside chat on creating brands, teams and customer experiences for a new era of growth. With R2 taking Rivian to a much broader audience, Lewis will explore the changing media and search landscape, the impact of AI and AEO on discovery, and how technology can create a powerful consumer flywheel. She will also reveal how Rivian is repositioning the brand to help meet the needs of a broader audience through its campaign "For Whatever You Call Adventure."