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Eduardo Yamashita

Eduardo Yamashita

Operations Director

Gouvea Ecosystem


Eduardo Yamashita is the Chief Operating Officer (COO) of Gouvêa Ecosystem, a strategic platform driving transformation in the consumer and retail sectors in Brazil for the past 37 years. He leads initiatives in innovation, strategy, and business growth. Eduardo is also Director at Gouvêa Inteligencia, Gouvêa’s market intelligence company specialized in analyzing consumer behavior and market dynamics. With a professional background spanning multinational companies and consulting firms, he has led projects in areas such as market research, economic analysis, strategic planning, channel strategy, logistics, and go-to-market execution. His broad experience allows him to translate complex challenges into pragmatic, results-driven solutions. A frequent speaker at major events like NRF Big Show and LATAM Retail Show, Eduardo also delivers executive training programs in Brazil and abroad. He is the co-author of several books, including “Business Ecosystems Made in Brazil,” “The Transformation of Business in the Omniera,” and “Data and Retail”.

Speaking in:

Monday Jan 11

12:15pm - 12:45pm

Insider One Stage, Javits North

Global Retail Innovations 2027 – VF Corporation and the Next Wave of Retail Transformation

What will define the next generation of retail winners and which innovations are rewriting the rules of customer engagement? Join Jacques Herring, Head of Retail for the Americas at VF Corporation, for an exclusive look at the company's ambitious transformation strategy, including The North Face's spectacular Fifth Avenue flagship in New York. Discover how expedition inspired design, immersive storytelling and a dramatic two storey LED wall are transforming shopping into an unforgettable brand experience, proving that physical stores can be powerful destinations for innovation, engagement and commercial growth.

Jacques will be joined by Gouvêa and the Ebeltoft Group to unveil the Global Retail Innovations 2027 report. This fast-paced, high-impact session will showcase groundbreaking retail concepts and disruptive business models from five continents, revealing the ideas and innovations shaping retail's future.