President and CEO
Ahold Delhaize
Frans Muller started as President and Chief Executive Officer of international (food) retail company Ahold Delhaize on July 1, 2018.
Before that, he served as Deputy Chief Executive Officer and Chief Integration Officer since 2016. He was also Acting Chief Operating Officer for Delhaize America from October 2016 until January 2018. Prior to Ahold Delhaize, Frans served for three years as President and CEO of Delhaize Group.
Before joining Delhaize Group, Frans worked for German retailer Metro AG for more than 15 years, serving in various leadership positions, including managing director of Makro, member of the board of Metro Cash & Carry International, president for Asia Pacific and Russia / Ukraine, and CEO of Metro group buying.
From 2006 until 2013, he was a member of the Metro AG management board and served as CEO of Metro Cash & Carry from 2008 until 2013. From 1988 to 1997, Frans held various management and executive positions at KLM Cargo in Amsterdam, Frankfurt, Vienna and Singapore.
Frans is member of the board of directors and a member of the governance committee of the Consumer Goods Forum (CGF). As of 1 January 2023, Frans joined the Supervisory Board of the Dutch central bank, De Nederlandsche Bank (DNB). Frans also serves as Chair of the Van Gogh Museum Fund since 2025.
Sunday Jan 10
4:15pm - 4:45pm
Vusion Theater, Javits North, Level 5
Ten years after the creation of Ahold Delhaize, what have we learned about combining global scale with staying close to local customers and communities? Frans Muller, CEO of international grocery retailer Ahold Delhaize, will share experiences from across its 17 local brands in the U.S. and Europe, including what has worked, what hasn’t, and how ideas and learnings travel from the U.S. to Europe, and vice versa. Drawing on the company’s Growing Together strategy and looking ahead to where grocery retail is going next, he’ll explore how own brands, e-commerce, healthy and sustainable choices, digitalization and AI are reshaping the customer proposition. With a Group ambition of 45 percent own brand sales by 2028, building on experiences in markets such as the Netherlands, where penetration is around 55 percent, Muller will discuss what Ahold Delhaize is learning about creating value for customers. And amid rapid technological change, he’ll reflect on why local relevance, community connection and customer trust remain as important as ever.
