Changing the game starts with walking the floor
With 1,000+ exhibitors and 100+ sessions including special pavilions and hands-on activations, changing the game starts with seeing what’s in the Expo. If you’re in the market for a new solution, you’ll find it here! Explore the latest in technology, compare vendors and build vital partnerships with the biggest movers and shakers in retail today.
If you qualify as a retailer, you can even walk the Expo for free. Don’t miss your chance to claim a free Expo Pass and get hands-on with game-changing tech that’s driving retail innovation.
Special Expo features
NRF Innovators 2025
The NRF Innovators 2025 features game-changing artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more. It’s your chance to test-drive the innovations that are shaping retail in a time of real change.
Startup Hub
The Startup Hub is where you’ll get to meet the newest game changers in retail and see their biggest, most impactful ideas. Get introduced to the latest startups and their radical thinking that will change everything in the years to come.
Foodservice Innovation Zone
The Foodservice Innovation Zone contains curated exhibitors, a stage with content focused on technology used in food and beverage, and new immersive activations that display the future of food service operations.
Exhibitor Big Ideas
Hear directly from exhibitors as they demo their latest products and share case studies with their top retail clients. With over 100 sessions to choose from, you’re bound to find the next big solution to transform your business.