8:30am - 9:15am
Vusion Theater, Javits North, Level 5
Join NRF Chairman, Bob Eddy, Chairman and CEO of BJ’s Wholesale Club, for NRF 2027’s official opening to hear the state of the retail industry, NRF’s priorities and what the three days of Big Show will offer. After his welcome address, Bob will sit for a fireside conversation with Worldwide Amazon Stores CEO, Doug Herrington. The two leaders will discuss how Amazon is innovating for customers, including the impact of AI and the Alexa shopping agent, what the holidays revealed about changing consumer behavior, and Doug’s perspective on the forces that will shape the future of retail.
9:15am - 9:45am
Vusion Theater, Javits North, Level 5
AI is transforming retail, but access to AI alone won’t differentiate tomorrow’s leaders. Competitive advantage will come from what retailers uniquely know about their customers, products, stores, employees, and operations, and how effectively they turn that intelligence into impact. Join Judson Althoff, CEO, Microsoft Commercial Business, and retail leaders for a conversation about putting proprietary intelligence to work with AI to transform customer experiences, optimize operations, empower employees, and unlock new sources of growth.
10:30am - 11:00am
AI Stage by Klaviyo, Expo, Level 1
10:45am - 11:15am
HP Stage, Javits North, Rm 411
Today's store associate wears more hats than ever - serving customers, fulfilling digital orders, managing inventory, supporting pickup, and more. As these responsibilities continue to expand, retailers are rethinking how technology can simplify work rather than add complexity. This session explores how mobile tools, AI, and connected workflows are helping frontline teams work more efficiently, make faster decisions, and deliver more consistent customer experiences across physical and digital channels. Hear how retailers are equipping associates with the information and capabilities they need in the moment, while creating a more agile store operation that can adapt to changing customer expectations and evolving business needs.
Insider One Stage, Javits North
Physical stores continue to evolve, expanding their role and relevance. The ability to win over and engage customers and communities, enhance product experiences, and integrate hub functions in logistics, services, and media is driving retail innovation processes. AI challenges the store in its precision in assortment, inventory, pricing, and operation, and in the personalization of the customer experience. Learn from the experience of Wegmans and Boticario Group, two companies that have been innovating and expanding their store base.
11:15am - 11:45am
AI Stage by Klaviyo, Expo, Level 1
11:30am - 12:00pm
Insider One Stage, Javits North
Agentic AI is reshaping not just how consumers shop, but how retail businesses operate, from the way work gets done internally to how brands show up across every touchpoint of the consumer journey. Levi Strauss & Co. and Etsy are approaching this moment from opposite ends of the retail spectrum.
Levi’s, a 170-year-old global brand, is accelerating its push into direct-to-consumer and digital capability as it evolves into a head-to-toe lifestyle retailer. Etsy, the online marketplace for unique and creative goods, is leaning into its roots as the home for human creativity in an increasingly automated world. Both are asking the same fundamental questions about AI while undergoing significant business transformations— just from very different starting points.
In this conversation, the Chief Digital & Technology Officers of both companies will share how they are embedding AI into how their organizations work, how they are using it to deepen and personalize the consumer experience, and how they are preparing for a world in which AI agents play an active role in how shoppers discover, evaluate, and buy.
12:15pm - 12:45pm
AI Stage by Klaviyo, Expo, Level 1
12:15pm - 12:45pm
Walmart has already announced the partnerships, the protocols and the pilots, but what happens next is far more important. In this session, Walmart goes beyond the headlines to reveal how AI is changing the real mechanics of retail.
1:00pm - 1:30pm
HP Stage, Javits North, Rm 411
62% of retail organizations have deployed agentic AI. Only 10% are completing autonomous work across teams — and store operations is where that gap is most visible. Brand directives go unconfirmed. Associate priorities are unclear. Store teams spend hours each shift on work that should resolve itself. In this fireside chat, leading retailers share what closing that gap is actually requiring: the infrastructure decisions, the organizational change, and what it looks like when AI starts finishing work rather than just starting it.
In luxury, a small fraction of clients drive a disproportionate share of revenue — and the majority of that revenue starts with an appointment, so every interaction counts. Join Kering, home to Gucci, Yves Saint Laurent, and Bottega Veneta, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, as they share how Kering built SARA, an agentic assistant powered by Amazon Bedrock and Amazon Bedrock AgentCore that lets sales associates retrieve products through multimodal search, prepare appointments autonomously, and surface personalized next best actions. You'll walk away with a practical blueprint for extending existing applications into agentic experiences.
Logicbroker Stage, Javits North, Rm 404
Every year, retailers manage billions of dollars in excess inventory and returned goods — and most of it gets written off, liquidated, or destroyed. But a growing number of retailers are discovering something remarkable: that merchandise that can’t be resold is exactly what a family in crisis needs. Join Good360 and two of its retail partners for a discussion on how excess inventory and returns can become a strategic giving asset, and what that looked like in practice for the communities receiving those goods.
1:45pm - 2:15pm
Mirakl Stage, Javits North, Rm 406
Agentic commerce has moved from concept to production. The infrastructure decisions retailers make today will determine who captures this revenue. Stripe has been working with retailers on agentic commerce for over a year, across modalities from AI-powered product discovery to checkout within agents. In this session, Stripe and a leading retailer will share what it took to go live as early movers, including the decisions, tradeoffs, and learnings from being first. Attendees will gain a clear picture of where the agentic commerce market stands today and an understanding of the core infrastructure that will matter as the landscape evolves.
10:45am - 11:15am
HP Stage, Javits North, Rm 411
Commerce has a new customer – and it isn’t human. Shopping agents are beginning to compare, decide and buy at machine speed and volume. They don’t browse – they read your data. And when an agent evaluates your catalog, speed alone isn’t enough – it needs to trust that your data is true. One stale price, phantom inventory count or hallucinated attribute can remove you from consideration.
This panel goes inside the intelligence layer that makes commerce agent-ready – enriched & verified product data, real-time pricing & availability, taxonomy machines can reason over, and governed endpoints that ground every answer in evidence. Leave with a practical definition of “agent-ready” – and why the next share shift in retail may be decided there.
11:15am - 11:45am
AI Stage by Klaviyo, Expo, Level 1
11:30am - 12:00pm
Insider One Stage, Javits North
Gen Z and Gen Alpha don't consume media the way previous generations did. They discover products and brands through a fluid mix of creators, social platforms, haul content, peer influence, experiential events, and in-person shopping experiences. The path to purchase is increasingly shaped by authentic moments rather than traditional advertising. For retailers, adapting to this reality is essential. Success requires showing up in the moments that influence consideration and purchase, from creator partnerships and social content to pop-up activations, experiential retail, and even the resurgence of the mall as a destination for shopping, entertainment, and social connection. Above all, brands must earn attention rather than demand it, integrating naturally into the environments and experiences that matter most to these generations, where authenticity is a prerequisite for engagement.
12:15pm - 12:45pm
HP Stage, Javits North, Rm 411
In modern retail, the customer journey no longer happens in isolation—it moves fluidly from online browsing to the physical store floor and last-mile delivery. In an era shaped by shifting consumer expectations and rapid AI advancements, leading brands must connect early product discovery with personal, real-time communication to keep buyers coming back.
This session brings together retail leaders, including Sharonda Weatherspoon, Senior Vice President of Retail Stores, Operations & Retail Development at Michael Kors, alongside Katie Stratton, Chief Growth and Strategy Officer at Shipt. Led by a Twilio moderator, we’ll explore how these brands support frontline teams, keep customers updated during order fulfillment, and connect digital interactions with real-world service.
Attendees will gain actionable strategies for eliminating friction across touchpoints, strengthening customer trust, and establishing the foundational data and messaging infrastructure required to stay competitive in an AI-driven retail landscape.
Mirakl Stage, Javits North, Rm 406
Gap Inc. EVP and Chief Technology Officer Sven Gerjets joins us to unpack how the retailer is embedding AI and agentic technology into every layer of the business – from product design and supply chain to marketing and the customer experience. He’ll share what it takes to move fast without losing the brand's human core, including lessons from Gap’s multiyear Google Cloud partnership and its early bet on agentic commerce.
12:15pm - 12:45pm
AI Stage by Klaviyo, Expo, Level 1
1:00pm - 1:30pm
HP Stage, Javits North, Rm 411
The way people shop has fundamentally changed, and it's only accelerating. In this fireside chat, Amanda Doerr, VP of Amazon Shopping, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, explore how Amazon pioneered agentic shopping and how those learnings inspired the Agentic Shopping Assistant on AWS. From how AI enters the customer journey to what levels of autonomy and trust take hold, they'll unpack how platforms must evolve to support new models of discovery, evaluation, and transaction, and what it means for retailers' businesses.
1:45pm - 2:15pm
Logicbroker Stage, Javits North, Rm 404
AI is no longer a back-office tool – it's the nervous system of the retail value chain. This session unpacks how predictive analytics, agentic AI, real-time demand signals, supplier transparency, and dynamic pricing are converging to build retail operations that are faster, leaner, and more attuned to the customer - while positioning organizations for what comes next.
Insider One Stage, Javits North
The future of retail will be shaped as much by unexpected disruption as by known market trends. Join Barry Raghunathan, KPMG's Consumer & Retail Technology Leader, to explore the opportunities and challenges that will define the next era of growth. From AI-enabled planning and predictive insights to fostering a culture of technology curiosity, this session will examine how a leading retailer is turning uncertainty into a competitive advantage. Discover practical strategies to drive transformation, make smarter decisions, and confidently prepare for what's next.
2:15pm - 2:45pm
AI Stage by Klaviyo, Expo, Level 1
3:30pm - 4:00pm
AI Stage by Klaviyo, Expo, Level 1
3:45pm - 4:15pm
Vusion Theater, Javits North, Level 5
Session details are to come.
9:45am - 10:15am
Vusion Theater, Javits North, Level 5
What happens when you stop thinking about retail as stores, websites or marketplaces – and start with the consumer and work backward? That is what Marc Lore is building with Wonder. Leveraging his experience disrupting e-commerce at Jet.com and Walmart, Marc is creating a new kind of consumer platform to make great food more accessible. From recipe development to kitchen robotics and autonomous drone delivery, Wonder owns mealtime from end to end, bringing a level of consistency, quality and speed to new geographies and at price points unattainable by traditional restaurants and delivery platforms. On the Main Stage, Lore will share what he sees coming next, and why the biggest retail opportunities may belong to companies willing to rethink the entire consumer journey.
10:30am - 11:00am
AI Stage by Klaviyo, Expo, Level 1
10:45am - 11:15am
HP Stage, Javits North, Rm 411
AI is changing what's possible for retail marketers. Join e.l.f. Beauty and Hightouch to explore how an Agentic Marketing Platform brings together customer data, intelligence, and AI agents to help teams uncover opportunities, make smarter decisions, and execute marketing work in entirely new ways. Get a look at what it takes to put agents to work and how retail marketing could evolve in 2027.
12:15pm - 12:45pm
Mirakl Stage, Javits North, Rm 406
More details to come.
2:30pm - 3:00pm
Vusion Theater, Javits North, Level 5
Session details are to come.